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{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Nooshi’s is a fresh pet food and treats brand dedicated to creating minimally processed, whole-food meals for dogs and cats using 100% human-grade ingredients. Our recipes are built around real animal proteins, organs, and carefully selected whole foods, without fillers, artificial preservatives, or synthetic vitamin mixes."}]},{"type":"paragraph","children":[{"type":"text","value":"We focus on creating balanced, species-appropriate diets that support long-term health, vitality, and longevity. Every recipe is formulated with intention, transparency, and care, using ingredients that serve a real nutritional purpose. At Nooshi’s, we make the food we are proud to feed our own pets every single day."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Nooshi’s was built by pet parents who wanted better food for their own dogs and cats and could not find it locally. Everything we do starts with quality, transparency and long term health, not trends or shortcuts."}]},{"type":"paragraph","children":[{"type":"text","value":"We use 100% human-grade ingredients sourced from trusted suppliers. We never use 3D or 4D meat, by-products or rendered meals. Every protein, organ, bone, and whole food ingredient is included for a specific nutritional purpose and handled with the same care you would expect for food prepared in your own kitchen."}]},{"type":"paragraph","children":[{"type":"text","value":"Our recipes are made with real, identifiable ingredients you can see, not ground mystery blends. We do not use fillers, artificial preservatives, synthetic vitamin premixes, colors, flavors, or palatants. Nutrition comes from real food sources like muscle meat, organs, bones, and whole foods, not lab-made additives."}]},{"type":"paragraph","children":[{"type":"text","value":"Transparency is central to how we operate. We openly share our ingredients, sourcing, formulation philosophy, and production process. We also believe trust is built through real results, which is why we conduct long term feeding trials on our own dogs and cats and share those outcomes openly."}]},{"type":"paragraph","children":[{"type":"text","value":"At Nooshi’s, we do not believe in vague labels or marketing claims. We believe pet parents deserve to know exactly what they are feeding and why. We make the food we are proud to feed our own pets every single day."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Nooshi’s treats and chews are made with a simple, transparent approach: real meat and organs, minimal processing, and no unnecessary ingredients."}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Single-ingredient treats","bold":true},{"type":"text","value":" made from 100% real meat or organ"}]},{"type":"list-item","children":[{"type":"text","value":"Human-grade meat","bold":true},{"type":"text","value":" sourced from trusted suppliers"}]},{"type":"list-item","children":[{"type":"text","value":"No fillers, grains, preservatives, artificial flavors, colors, or unnecessary additives","bold":true}]},{"type":"list-item","children":[{"type":"text","value":"Gently dehydrated ","bold":true},{"type":"text","value":"at low temperatures over several hours"}]},{"type":"list-item","children":[{"type":"text","value":"No mystery ingredients","bold":true},{"type":"text","value":": you can always see exactly what goes into your pet’s treat"}]}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We recommend transitioning gradually over 5 to 7 days."}]},{"type":"paragraph","children":[{"type":"text","value":"Start by feeding 25% Nooshi’s food mixed with 75% of your pet’s current food. Every 1 to 2 days, increase the amount of Nooshi’s while reducing the old food to 50%, then 75%, until the transition is complete."}]},{"type":"paragraph","children":[{"type":"text","value":"Even if your pet is already used to fresh food, we still recommend transitioning gradually to avoid digestive upset."}]},{"type":"paragraph","children":[{"type":"text","value":"If possible, begin with a protein your pet is already familiar with before introducing new proteins later. Some pets transition very smoothly, while others may experience mild digestive changes during the process, which is normal."}]},{"type":"paragraph","children":[{"type":"text","value":"A slow, gradual transition helps support digestion and minimizes stomach upset."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Feeding amounts depend on your pet’s weight, age, activity level, and overall health."}]},{"type":"paragraph","children":[{"type":"text","value":"We recommend using the "},{"type":"link","url":"https://www.nooshisnibbles.com/pages/pet-calculator","title":"https://www.nooshisnibbles.com/pages/pet-calculator","target":"_blank","children":[{"type":"text","value":"Feeding Calculator"}]},{"type":"text","value":" on our website to determine personalized feeding recommendations for your dog or cat. Our guidelines are based on nutritional formulation, real-life feeding data, and long-term use of our food."}]},{"type":"paragraph","children":[{"type":"text","value":"If you need help adjusting portions or have specific questions, our team is always available via the WhatsApp chat on our website to guide you."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Puppies and kittens can eat Nooshi’s food once they are fully weaned, usually around 8 weeks of age."}]},{"type":"paragraph","children":[{"type":"text","value":"Our recipes are formulated to meet the nutritional levels established by the AAFCO Dog and Cat Food Nutrient Profiles for All Life Stages, which means they are suitable for growing puppies and kittens as well as adult pets."}]},{"type":"paragraph","children":[{"type":"text","value":"Puppies and kittens have higher energy, protein, and mineral requirements to support growth and development. These needs are met by feeding appropriate portions of a complete and balanced diet, rather than using a separate formula. This is why we do not offer a separate puppy or kitten recipe."}]},{"type":"paragraph","children":[{"type":"text","value":"To support proper growth, our Feeding Calculator determines the ideal daily serving size based on your pet’s current weight and expected adult weight. This helps ensure they receive the right amount of nutrition during each growth stage."}]},{"type":"paragraph","children":[{"type":"text","value":"We recommend updating your puppy or kitten’s weight regularly so feeding amounts can be adjusted as they grow. During the first 6 months, monthly updates are ideal. After that, updating every 1 to 2 months until adulthood helps maintain proper nutrition as growth slows and feeding needs change."}]},{"type":"paragraph","children":[{"type":"text","value":"If you ever need help with portions or transitions for young pets, our team is always available via the WhatsApp chat on our website."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We start with premium cuts of fresh meat or organs, which we carefully slice and gently dehydrate at low temperatures over several hours. This process removes moisture while helping retain the meat’s natural flavor and nutritional value, without the need for preservatives."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"They can be a good option for pets with certain food sensitivities because all our treats and chews contain only one protein source and no common fillers or artificial ingredients. If your pet has a known allergy to a specific protein, choose a treat made from a protein they tolerate well."}]},{"type":"paragraph","children":[{"type":"text","value":"For pets with diagnosed or severe food allergies, we recommend consulting your veterinarian before introducing any new treat."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. We use human-grade meat sourced from trusted local farms and suppliers, using meat intended for human consumption. We believe your pets deserve ingredients you’d feel good about eating yourself."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We source our meat and ingredients from trusted local farms and suppliers that meet our standards for quality, safety, and transparency. All the meat used in Nooshi’s fresh food is human-grade, suitable for human consumption and sourced in accordance with Halal requirements."}]},{"type":"paragraph","children":[{"type":"text","value":"Our fresh food products are also Halal certified, reflecting our commitment to sourcing and producing our food in accordance with recognized Halal guidelines. Our certification covers the manufacturing, processing, packaging and distribution of our pet food products. "}]},{"type":"paragraph","children":[{"type":"text","value":"We do not use 3D or 4D meat, by-products, rendered meals or mystery proteins. Every protein source is selected intentionally and we prioritize suppliers who can provide clear information about sourcing, handling and quality."}]},{"type":"paragraph","children":[{"type":"text","value":"Because sourcing standards and certifications differ by country, we focus on what matters most to us and to pet parents: ingredient quality, traceability and honest practices. We regularly visit and review our suppliers and we openly share behind-the-scenes sourcing visits and production processes so you can see where your pet’s food comes from."}]},{"type":"paragraph","children":[{"type":"text","value":"At Nooshi’s, transparency is not a claim. It is a practice. We believe pet parents deserve to know exactly what they are feeding and where it comes from."}]}]}