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{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Nooshi’s is a fresh pet food and treats brand dedicated to creating minimally processed, whole-food meals for dogs and cats using 100% human-grade ingredients. Our recipes are built around real animal proteins, organs, and carefully selected whole foods, without fillers, artificial preservatives, or synthetic vitamin mixes."}]},{"type":"paragraph","children":[{"type":"text","value":"We focus on creating balanced, species-appropriate diets that support long-term health, vitality, and longevity. Every recipe is formulated with intention, transparency, and care, using ingredients that serve a real nutritional purpose. At Nooshi’s, we make the food we are proud to feed our own pets every single day."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Nooshi’s treats and chews are made with a simple, transparent approach: real meat and organs, minimal processing, and no unnecessary ingredients."}]},{"type":"list","listType":"unordered","children":[{"type":"list-item","children":[{"type":"text","value":"Single-ingredient treats","bold":true},{"type":"text","value":" made from 100% real meat or organ"}]},{"type":"list-item","children":[{"type":"text","value":"Human-grade meat","bold":true},{"type":"text","value":" sourced from trusted suppliers"}]},{"type":"list-item","children":[{"type":"text","value":"No fillers, grains, preservatives, artificial flavors, colors, or unnecessary additives","bold":true}]},{"type":"list-item","children":[{"type":"text","value":"Gently dehydrated ","bold":true},{"type":"text","value":"at low temperatures over several hours"}]},{"type":"list-item","children":[{"type":"text","value":"No mystery ingredients","bold":true},{"type":"text","value":": you can always see exactly what goes into your pet’s treat"}]}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Treats should make up no more than 10% of your pet’s daily calorie intake. The appropriate amount depends on your pet’s size, age, activity level, overall diet, and the type of treat."}]},{"type":"paragraph","children":[{"type":"text","value":"Because our treats are made from real meat and organs, they are nutrient-dense, so a little can go a long way. For pets with specific dietary needs or health conditions, we recommend consulting your veterinarian about the appropriate amount."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We start with premium cuts of fresh meat or organs, which we carefully slice and gently dehydrate at low temperatures over several hours. This process removes moisture while helping retain the meat’s natural flavor and nutritional value, without the need for preservatives."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Every Nooshi’s single ingredient treat is made from 100% real meat or organ, with nothing else added. No fillers, grains, preservatives, artificial flavors, colors or additives. What you see is exactly what your pet gets."}]},{"type":"paragraph","children":[{"type":"text","value":"The only exception is our Forbidden Fudge, which is made with just three simple ingredients: flour, eggs, and beef liver. Nothing else."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Simple ingredients make it easy to know exactly what you’re feeding your pet. Our single-ingredient treats are made from 100% real meat or organ, with no fillers, grains, preservatives, artificial flavors, colors or unnecessary additives."}]},{"type":"paragraph","children":[{"type":"text","value":"They’re naturally rich in protein and make a simple, satisfying reward, especially for pet parents looking for a cleaner treat with a short, transparent ingredient list. Their simplicity can also make them a useful option for pets with specific dietary sensitivities, as it’s easier to identify exactly what ingredients they’re being fed."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Dehydration can cause a small reduction in some heat-sensitive vitamins, but it does not remove the majority of the nutrients naturally found in meat and organs. Protein, minerals, and many other nutrients remain largely intact through the dehydration process."}]},{"type":"paragraph","children":[{"type":"text","value":"At Nooshi’s, we gently dehydrate our treats at low temperatures over several hours, removing moisture while helping retain the meat’s natural nutritional value. The result is a minimally processed, nutrient-rich treat without the need for preservatives."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Because they’re made from real meat, no two treats are exactly alike. Natural differences in the animal, the cut of meat, and the dehydration process mean that the size, shape, and color can naturally vary from batch to batch."}]},{"type":"paragraph","children":[{"type":"text","value":"These natural variations are expected in a minimally processed product made without artificial colors or other ingredients used to create a uniform appearance. What matters is that each treat meets our quality and safety standards."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"They can be a good option for pets with certain food sensitivities because all our treats and chews contain only one protein source and no common fillers or artificial ingredients. If your pet has a known allergy to a specific protein, choose a treat made from a protein they tolerate well."}]},{"type":"paragraph","children":[{"type":"text","value":"For pets with diagnosed or severe food allergies, we recommend consulting your veterinarian before introducing any new treat."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. We use human-grade meat sourced from trusted local farms and suppliers, using meat intended for human consumption. We believe your pets deserve ingredients you’d feel good about eating yourself."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Nooshi’s treats and chews do not need to be refrigerated. Store them in their original kraft bag in a cool, dry place away from direct sunlight, heat, and moisture. Once opened, keep the bag tightly sealed to help maintain freshness and quality."}]},{"type":"paragraph","children":[{"type":"text","value":"Our treats and chews have a shelf life of one year from the production date when stored properly. Always check the production and expiry information on the packaging before feeding."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes, puppies and kittens can enjoy treats as part of a balanced diet, provided they are old enough to eat solid food and the treat is appropriate for their size and chewing ability."}]},{"type":"paragraph","children":[{"type":"text","value":"Our treats and chews are made from simple, real-meat ingredients, but they are intended as treats and not as a replacement for a complete and balanced diet formulated for growth. Treats should be given in moderation so they don't displace the nutrients your growing pet needs from their main food."}]},{"type":"paragraph","children":[{"type":"text","value":"When introducing a new treat, start with a small amount and make sure your puppy or kitten is supervised while eating, particularly with chews."}]},{"type":"paragraph","children":[{"type":"text","value":"If your puppy or kitten has a medical condition, specific dietary requirements, or your veterinarian has recommended dietary restrictions, consult your veterinarian before introducing new treats or chews."}]}]}