Feeding a balanced and complete fresh food diet can offer many health
benefits, which pet parents often notice within the first few weeks of
switching. While every pet is different, these are some of the most common
benefits reported when feeding properly formulated, gently cooked fresh food.

Improved muscle tone and healthy weight
Fresh, balanced diets are rich in high-quality, digestible protein and free
from unnecessary fillers. This supports lean muscle development while helping
pets maintain an ideal body condition.

Better digestion and stool quality
Because fresh food is more digestible and bioavailable than ultra-processed dry
food, pets absorb more nutrients and produce less waste. This often results in
smaller, firmer stools with less odor.

Healthier skin and shinier coat
The natural fats, omega-3s, and minimally processed nutrients in balanced fresh
food support skin health and coat quality. Pets with sensitivities or chronic
itching often see noticeable improvements over time.

Reduced inflammation and allergy symptoms
Balanced fresh diets eliminate many common inflammatory ingredients found in
dry food, such as fillers, artificial additives, and excessive processing. This
can help reduce itching, licking, ear issues, and other allergy-related
symptoms.

Improved hydration and kidney support
Fresh food has a higher moisture content than dry food, which supports
hydration and helps reduce strain on the kidneys and urinary system, especially
in cats.

Steady energy and vitality
Pets fed balanced fresh food often experience more stable energy levels
throughout the day, without the spikes and crashes associated with highly
processed carbohydrates.

Stronger immune and gut health
A complete and balanced fresh diet supports a healthy gut microbiome, which
plays a key role in immune function and overall resilience.

Fresh food is not a trend. When recipes are balanced, complete, and made
with high-quality ingredients, fresh feeding supports long-term health,
comfort, and quality of life.Nooshi’s is a fresh pet food  and
treats brand dedicated to creating minimally processed, whole-food meals for
dogs and cats using 100% human-grade ingredients. Our recipes are built around
real animal proteins, organs, and carefully selected whole foods, without
fillers, artificial preservatives, or synthetic vitamin mixes.

We focus on creating balanced,
species-appropriate diets that support long-term health, vitality, and
longevity. Every recipe is formulated with intention, transparency, and care,
using ingredients that serve a real nutritional purpose. At Nooshi’s, we make
the food we are proud to

Yes. Nooshi’s recipes are formulated to meet the nutritional levels
established by the AAFCO Dog and Cat Food Nutrient Profiles, based on species
and life stage.

Our cat recipes meet the AAFCO Cat Food Nutrient Profiles for All Life
Stages, which means they are complete and balanced for both kittens and adult
cats.

Our dog recipes meet the AAFCO Dog Food Nutrient Profiles for All Life
Stages, making them suitable for puppies and adult dogs.

AAFCO, the Association of American Feed Control Officials, sets widely
recognized nutritional guidelines for pet food. While AAFCO does not approve or
certify individual products, formulating recipes to meet these nutrient
profiles helps ensure pets receive all essential nutrients needed for long-term
health.

When included correctly and in calculated amounts, pulverized bone is not
only safe, but nutritionally superior to artificial calcium sources.

We source our meat and ingredients from trusted local farms and suppliers
that meet our standards for quality, safety, and transparency. All the meat
used in Nooshi’s food is human-grade and suitable for human consumption.

We do not use 3D or 4D meat, by-products, rendered meals, or mystery
proteins. Every protein source is selected intentionally, and we prioritize
suppliers who can provide clear information about sourcing, handling, and
quality.

Because sourcing standards and certifications differ by country, we focus on
what matters most to us and to pet parents: ingredient quality, traceability,
and honest practices. We regularly visit and review our suppliers, and we
openly share behind-the-scenes sourcing visits and production processes so you
can see where your pet’s food comes from.

At Nooshi’s, transparency is not a claim. It is a practice. We believe pet
parents deserve to know exactly what they are feeding and where it comes from.

Yes, when it is calculated correctly.

Liver and other organ meats are used intentionally in Nooshi’s recipes to
naturally provide essential vitamins and minerals, without relying on synthetic
vitamin premixes. Organs such as liver are rich in nutrients like vitamin A, B
vitamins, iron, and copper, which are vital for overall health.

The key is precision. We carefully calculate the exact amount of liver and
organ meats needed to balance each recipe according to the AAFCO Dog and Cat
Food Nutrient Profiles. This ensures that dogs and cats receive the nutritional
benefits of organs without excess.

When included in proper proportions as part of a complete and balanced diet,
feeding liver daily is both safe and beneficial for dogs and cats.

Yes, it is safe and intentionally included.

We use bone in our recipes to naturally balance calcium and phosphorus
levels without relying on synthetic vitamin or mineral premixes. Calcium and
phosphorus are essential for healthy bones, teeth, muscle function, and overall
metabolic health in both dogs and cats.

The concern many people hear about bones typically refers to whole bones,
which can splinter and cause injury. This is not what we use. The bone in
Nooshi’s food is very finely pulverized into a sand-like consistency before being incorporated into the recipe.
This makes it completely safe, easily digestible, and free from the risks
associated with whole bones.

Using finely ground bone allows us to provide minerals in their natural,
bioavailable form, the way animals are biologically designed to consume them,
while ensuring precise and balanced nutrition in every meal.

Dogs and cats require essential fatty acids for overall health, including
omega-6 fatty acids, which play an important role in skin health, coat quality,
immune function, and cellular health.

Seed oils are not inherently harmful. Issues arise when fats are poorly
sourced, overly processed, or included in excess without proper balance. In
Nooshi’s recipes, seed oils are used intentionally and in carefully calculated
amounts to help meet essential fatty acid requirements.

What matters most is balance. We formulate our food to maintain an
appropriate ratio of omega-6 to omega-3 fatty acids, which helps support
healthy inflammation levels rather than contribute to imbalance.

We also prioritize using high-quality fats as part of a complete and
balanced diet, rather than relying on excessive amounts of any single oil.
Every fat source in our recipes serves a specific nutritional purpose and is
included with intention.

No. We do not add any dyes or artificial colorants to our food.

The color of our recipes comes naturally from the real, whole ingredients we
use, such as fresh meat and organs. Because we work with natural ingredients,
you may notice slight variations in color between batches or recipes. This is
completely normal and can change based on factors like seasonality and
sourcing.

We believe food should look the way real food looks, without the need for
artificial additives.