About Nooshi’s
food from our family to yours.
Why We Started?
Nooshi had a lot of allergies while Keeza is a very picky eater so we started looking for better options for them. We began making our own single-ingredient treats and chews at home and soon found ourselves fascinated by how much thought could go into something as simple as a treat; from the ingredient itself to the benefits it could provide.
The more we learned, the more questions we had. We started looking beyond treats and chews and getting deeper into animal nutrition: what dogs actually need, how different ingredients contribute to their diet and what makes a food genuinely good for them.
We wanted to understand it properly so we went on to complete a canine nutrition certification and began developing our own fresh food with the same care and attention we had put into everything we made for Nooshi and Keeza.
We couldn't find food that matched the standard we wanted for our own pets so we decided to make it ourselves.
What started in our home eventually became Nooshi’s: food and treats made with the same care we'd want for our own family and shared with yours.
Why We're Different
Because “they'll eat it” isn't the same as “it's good for them.”
What we feed our pets every day plays an important role in their health, vitality and longevity. That’s why we don’t start with what’s cheapest, easiest or simply what a pet will eat. We start with what they need.
Our recipes are built around real animal proteins, organs and carefully selected whole foods, using 100% human-grade ingredients. Every ingredient is there for a reason and every recipe is carefully formulated to provide complete and balanced nutrition.
We also believe that the quality of the ingredients matters. We don’t use 3D or 4D meat, rendered meals, by-products, fillers, artificial preservatives or synthetic vitamin mixes. Instead, we use whole-food ingredients that provide meaningful nutrition as part of a carefully balanced recipe.
And we don't hide what's in the bowl.
Our food is intentionally chunked, so you can actually see the ingredients you're feeding your pet; real pieces of meat, organs and whole foods, rather than a uniform blend where everything becomes indistinguishable.
Because we believe transparency shouldn't stop at an ingredient list. You should be able to see what you're feeding, understand why it's there and feel good about putting it in your pet's bowl every day.
They can't choose what's in their bowl. We can. And we believe that choice should always be made with their health and wellbeing in mind.
Made with love. Made with purpose.
Tal, Tarek, Nooshi, Keeza, Didi & Pookie from Nooshi’s.