Nooshi’s is a fresh pet food and treats brand dedicated to creating minimally processed, whole-food meals for dogs and cats using 100% human-grade ingredients. Our recipes are built around real animal proteins, organs, and carefully selected whole foods, without fillers, artificial preservatives, or synthetic vitamin mixes.

We focus on creating balanced, species-appropriate diets that support long-term health, vitality, and longevity. Every recipe is formulated with intention, transparency, and care, using ingredients that serve a real nutritional purpose. At Nooshi’s, we make the food we are proud to feed our own pets every single day.

Nooshi’s was built by pet parents who wanted better food for their own dogs and cats and could not find it locally. Everything we do starts with quality, transparency and long term health, not trends or shortcuts.

We use 100% human-grade ingredients sourced from trusted suppliers. We never use 3D or 4D meat, by-products or rendered meals. Every protein, organ, bone, and whole food ingredient is included for a specific nutritional purpose and handled with the same care you would expect for food prepared in your own kitchen.

Our recipes are made with real, identifiable ingredients you can see, not ground mystery blends. We do not use fillers, artificial preservatives, synthetic vitamin premixes, colors, flavors, or palatants. Nutrition comes from real food sources like muscle meat, organs, bones, and whole foods, not lab-made additives.

Transparency is central to how we operate. We openly share our ingredients, sourcing, formulation philosophy, and production process. We also believe trust is built through real results, which is why we conduct long term feeding trials on our own dogs and cats and share those outcomes openly.

At Nooshi’s, we do not believe in vague labels or marketing claims. We believe pet parents deserve to know exactly what they are feeding and why. We make the food we are proud to feed our own pets every single day.

Nooshi’s treats and chews are made with a simple, transparent approach: real meat and organs, minimal processing, and no unnecessary ingredients.

• Single-ingredient treats made from 100% real meat or organ
• Human-grade meat sourced from trusted suppliers
• No fillers, grains, preservatives, artificial flavors, colors, or unnecessary additives
• Gently dehydrated at low temperatures over several hours
• No mystery ingredients: you can always see exactly what goes into your pet’s treat

We believe treats don’t need a long ingredient list to be rewarding. What you see is what your pet gets.

No, a subscription is not required to order from Nooshi’s.

While subscribing provides the convenience of automatic deliveries, you can also place one-time orders whenever it suits your schedule. If you choose to subscribe, you can select how often you would like to receive your food, every 1, 2 or 4 weeks.

Whether you prefer the flexibility of one-time orders or the peace of mind of scheduled deliveries, we offer options to fit your routine.

Getting started is simple.

First, use our Feeding Calculator to determine how much food your dog or cat needs based on their age, weight and lifestyle. Once you have your recommended amount, browse our recipes and choose the ones that best suit your pet.

Add your selections to your cart, choose between a one-time order or a subscription with your preferred delivery frequency, and complete checkout.

If you need help at any point, our team is available via the WhatsApp chat on our website and can guide you step by step through the process.

We recommend transitioning gradually over 5 to 7 days.

Start by feeding 25% Nooshi’s food mixed with 75% of your pet’s current food. Every 1 to 2 days, increase the amount of Nooshi’s while reducing the old food to 50%, then 75%, until the transition is complete.

Even if your pet is already used to fresh food, we still recommend transitioning gradually to avoid digestive upset.

If possible, begin with a protein your pet is already familiar with before introducing new proteins later. Some pets transition very smoothly, while others may experience mild digestive changes during the process, which is normal.

A slow, gradual transition helps support digestion and minimizes stomach upset.

If your dog is having a hard time adjusting to Nooshi’s food, here are a few tips that can help make the transition smoother.

Slower transition: For picky dogs, a slower transition often works best. Start with a very small amount of Nooshi’s food, about ½ to 1 teaspoon, mixed thoroughly into their current food. Over the course of 2 to 3 weeks, slowly increase the amount while monitoring how your dog responds.

Warm up the food: Fresh food served straight from the fridge can sometimes be too cold or less appealing. Letting the food sit at room temperature for a few minutes before serving can help release its aroma and make it more enticing. You can also place the sealed container in warm water and stir gently to bring it to a comfortable temperature.

Flavor boosters: Adding a small topper can also encourage hesitant eaters. Options like a low-sodium bone broth without onions or garlic, a small amount of plain yogurt, or a few sardines with no added salt can help boost interest during the transition.

Make it interactive: Making mealtime more engaging can also help. Try using puzzle feeders or slow feeders, or change the presentation by using a different bowl. These small changes can make meals more exciting and help dogs feel more curious about their food.

Positive reinforcement: When your dog tries the new food, offer praise, gentle affection, or a favorite activity. Creating positive associations with mealtime can help build confidence and acceptance over time.

Cats are imprint eaters, which means they form strong preferences around food and routine. Because of this, it is completely normal for cats to reject new food at first, even if it is high quality.

If your cat is having a hard time adjusting to Nooshi’s food, the tips below can help make the transition easier.

Slower transition: For picky cats, a very slow transition works best. Start with a tiny amount of Nooshi’s food, about ¼ teaspoon, mixed thoroughly into their current food. Over the course of 2 to 3 weeks, slowly increase the amount while monitoring how your cat responds.

If your cat is currently eating dry food, we recommend transitioning first to a canned wet food before moving to fresh food. This helps your cat adjust to higher moisture content, a softer texture, and a new feeding routine. Cats that are used to kibble often develop strong preferences for its texture and flavor enhancers, so this step helps ease the change without overwhelming their palate or digestive system.

Set meal times: Creating a consistent feeding routine is also important. Instead of free feeding, offer meals at set times each day. A predictable schedule helps regulate appetite and makes cats more receptive to new foods.

Warm up the food: Fresh food served straight from the fridge can sometimes be too cold or less appealing. Let the food sit at room temperature for a few minutes before serving to release its aroma. You can also place the sealed container in warm water and stir gently to bring it to a more appetizing temperature.

Flavor boosters: To encourage interest, you can add a small topper such as a warm, low-sodium bone broth without onions or garlic, a pinch of nutritional yeast, or a tiny amount of sardines or tuna with no added salt. Cats are strongly drawn to smell, and these aromas often help spark curiosity.

Enhance prey drive: Engaging your cat before mealtime can also help. A short play session using a feather wand or toy can stimulate their natural instincts and make them more interested in eating afterward. Serving food on a flat plate rather than a deep bowl may also feel more comfortable for some cats.

Scent play: Cats are very sensitive to scent. Rubbing a small amount of the new food on their paws or whiskers allows them to explore the smell in a non-threatening way and can help build familiarity over time.

Positive reinforcement: When your cat tries the new food, offer gentle affection or a favorite activity. Creating positive associations with mealtime helps build trust and acceptance at their own pace.

Feeding amounts depend on your pet’s weight, age, activity level, and overall health.

We recommend using the Feeding Calculator on our website to determine personalized feeding recommendations for your dog or cat. Our guidelines are based on nutritional formulation, real-life feeding data, and long-term use of our food.

If you need help adjusting portions or have specific questions, our team is always available via the WhatsApp chat on our website to guide you.

Yes. Puppies and kittens can eat Nooshi’s food once they are fully weaned, usually around 8 weeks of age.

Our recipes are formulated to meet the nutritional levels established by the AAFCO Dog and Cat Food Nutrient Profiles for All Life Stages, which means they are suitable for growing puppies and kittens as well as adult pets.

Puppies and kittens have higher energy, protein, and mineral requirements to support growth and development. These needs are met by feeding appropriate portions of a complete and balanced diet, rather than using a separate formula. This is why we do not offer a separate puppy or kitten recipe.

To support proper growth, our Feeding Calculator determines the ideal daily serving size based on your pet’s current weight and expected adult weight. This helps ensure they receive the right amount of nutrition during each growth stage.

We recommend updating your puppy or kitten’s weight regularly so feeding amounts can be adjusted as they grow. During the first 6 months, monthly updates are ideal. After that, updating every 1 to 2 months until adulthood helps maintain proper nutrition as growth slows and feeding needs change.

If you ever need help with portions or transitions for young pets, our team is always available via the WhatsApp chat on our website.

Treats should make up no more than 10% of your pet’s daily calorie intake. The appropriate amount depends on your pet’s size, age, activity level, overall diet, and the type of treat.

Because our treats are made from real meat and organs, they are nutrient-dense, so a little can go a long way. For pets with specific dietary needs or health conditions, we recommend consulting your veterinarian about the appropriate amount.

Yes, puppies and kittens can enjoy treats as part of a balanced diet, provided they are old enough to eat solid food and the treat or chew is appropriate for their size and chewing ability.

Our treats and chews are made from simple, real-meat ingredients, but they are intended as treats and not as a replacement for a complete and balanced diet formulated for growth. Treats should be given in moderation so they don't displace the nutrients your growing pet needs from their main food.

When introducing a new treat, start with a small amount and make sure your puppy or kitten is supervised while eating, particularly with chews.

If your puppy or kitten has a medical condition, specific dietary requirements, or your veterinarian has recommended dietary restrictions, consult your veterinarian before introducing new treats or chews.

Feeding a balanced and complete fresh food diet can offer many health benefits, which pet parents often notice within the first few weeks of switching. While every pet is different, these are some of the most common benefits reported when feeding properly formulated, gently cooked fresh food.

Improved muscle tone and healthy weight: Fresh, balanced diets are rich in high-quality, digestible protein and free from unnecessary fillers. This supports lean muscle development while helping pets maintain an ideal body condition.

Better digestion and stool quality: Because fresh food is more digestible and bioavailable than ultra-processed dry food, pets absorb more nutrients and produce less waste. This often results in smaller, firmer stools with less odor.

Healthier skin and shinier coat: The natural fats, omega-3s, and minimally processed nutrients in balanced fresh food support skin health and coat quality. Pets with sensitivities or chronic itching often see noticeable improvements over time.

Reduced inflammation and allergy symptoms: Balanced fresh diets eliminate many common inflammatory ingredients found in dry food, such as fillers, artificial additives, and excessive processing. This can help reduce itching, licking, ear issues, and other allergy-related symptoms.

Improved hydration and kidney support: Fresh food has a higher moisture content than dry food, which supports hydration and helps reduce strain on the kidneys and urinary system, especially in cats.

Steady energy and vitality: Pets fed balanced fresh food often experience more stable energy levels throughout the day, without the spikes and crashes associated with highly processed carbohydrates.

Stronger immune and gut health: A complete and balanced fresh diet supports a healthy gut microbiome, which plays a key role in immune function and overall resilience.

Fresh food is not a trend. When recipes are balanced, complete, and made with high-quality ingredients, fresh feeding supports long-term health, comfort, and quality of life.

Yes. Nooshi’s recipes are formulated to meet the nutritional levels established by the AAFCO Dog and Cat Food Nutrient Profiles, based on species and life stage.

Our cat recipes meet the AAFCO Cat Food Nutrient Profiles for All Life Stages, which means they are complete and balanced for both kittens and adult cats.

Our dog recipes meet the AAFCO Dog Food Nutrient Profiles for All Life Stages, making them suitable for puppies and adult dogs.

AAFCO, the Association of American Feed Control Officials, sets widely recognized nutritional guidelines for pet food. While AAFCO does not approve or certify individual products, formulating recipes to meet these nutrient profiles helps ensure pets receive all essential nutrients needed for long-term health.

We start with premium cuts of fresh meat or organs, which we carefully slice and gently dehydrate at low temperatures over several hours. This process removes moisture while helping retain the meat’s natural flavor and nutritional value, without the need for preservatives.

Yes. Every Nooshi’s single ingredient treat is made from 100% real meat or organ, with nothing else added. No fillers, grains, preservatives, artificial flavors, colors or additives. What you see is exactly what your pet gets.

The only exception is our Forbidden Fudge, which is made with just three simple ingredients: flour, eggs, and beef liver. Nothing else.

Simple ingredients make it easy to know exactly what you’re feeding your pet. Our single-ingredient treats are made from 100% real meat or organ, with no fillers, grains, preservatives, artificial flavors, colors or unnecessary additives.

They’re naturally rich in protein and make a simple, satisfying reward, especially for pet parents looking for a cleaner treat with a short, transparent ingredient list. Their simplicity can also make them a useful option for pets with specific dietary sensitivities, as it’s easier to identify exactly what ingredients they’re being fed.

Dehydration can cause a small reduction in some heat-sensitive vitamins, but it does not remove the majority of the nutrients naturally found in meat and organs. Protein, minerals, and many other nutrients remain largely intact through the dehydration process.

At Nooshi’s, we gently dehydrate our treats at low temperatures over several hours, removing moisture while helping retain the meat’s natural nutritional value. The result is a minimally processed, nutrient-rich treat without the need for preservatives.

Because they’re made from real meat, no two treats are exactly alike. Natural differences in the animal, the cut of meat, and the dehydration process mean that the size, shape, and color can naturally vary from batch to batch.

These natural variations are expected in a minimally processed product made without artificial colors or other ingredients used to create a uniform appearance. What matters is that each treat meets our quality and safety standards.

We source our meat and ingredients from trusted local farms and suppliers that meet our standards for quality, safety, and transparency. All the meat used in Nooshi’s fresh food is human-grade, suitable for human consumption and sourced in accordance with Halal requirements.

Our fresh food products are also Halal certified, reflecting our commitment to sourcing and producing our food in accordance with recognized Halal guidelines. Our certification covers the manufacturing, processing, packaging and distribution of our pet food products. 

We do not use 3D or 4D meat, by-products, rendered meals or mystery proteins. Every protein source is selected intentionally and we prioritize suppliers who can provide clear information about sourcing, handling and quality.

Because sourcing standards and certifications differ by country, we focus on what matters most to us and to pet parents: ingredient quality, traceability and honest practices. We regularly visit and review our suppliers and we openly share behind-the-scenes sourcing visits and production processes so you can see where your pet’s food comes from.

At Nooshi’s, transparency is not a claim. It is a practice. We believe pet parents deserve to know exactly what they are feeding and where it comes from.

Yes but only when it is calculated correctly. Liver and other organ meats are used intentionally in Nooshi’s fresh food recipes to naturally provide essential vitamins and minerals, without relying on synthetic vitamin premixes.

Organs such as liver are rich in nutrients like vitamin A, B vitamins, iron, and copper, which are important for overall health. The key is precision and proportion. Feeding excessive amounts of liver on its own can result in excessive vitamin A intake over time, which is why the amount included in a diet matters.

We carefully calculate the exact amount of liver and other organ meats needed to balance each recipe according to the AAFCO Dog and Cat Food Nutrient Profiles. This allows us to provide the nutritional benefits of organ meats without including them in excessive amounts.

When liver is included in the appropriate proportion as part of a complete and balanced diet, it can be safely fed as part of your pet’s daily meals.

Yes, it is safe and intentionally included.

We use bone in our recipes to naturally balance calcium and phosphorus levels without relying on synthetic vitamin or mineral premixes. Calcium and phosphorus are essential for healthy bones, teeth, muscle function and overall metabolic health in both dogs and cats.

The concern many people hear about bones typically refers to whole bones, which can splinter and cause injury. This is not what we use. The bone in Nooshi’s fresh food is very finely pulverized into a sand-like consistency before being incorporated into the recipe. This makes it completely safe, easily digestible, and free from the risks associated with whole bones.

Using finely ground bone allows us to provide minerals in their natural, bioavailable form, the way animals are biologically designed to consume them, while ensuring precise and balanced nutrition in every meal.

Dogs and cats require essential fatty acids for overall health, including omega-6 fatty acids, which play an important role in skin health, coat quality, immune function and cellular health.

Seed oils are not inherently harmful. Issues arise when fats are poorly sourced, overly processed or included in excess without proper balance. In Nooshi’s fresh food recipes, seed oils are used intentionally and in carefully calculated amounts to help meet essential fatty acid requirements.

What matters most is balance. We formulate our food to maintain an appropriate ratio of omega-6 to omega-3 fatty acids, which helps support healthy inflammation levels rather than contribute to imbalance.

We also prioritize using high-quality fats as part of a complete and balanced diet, rather than relying on excessive amounts of any single oil. Every fat source in our recipes serves a specific nutritional purpose and is included with intention.

No. We do not add any dyes or artificial colorants to our food.

The color of our recipes comes naturally from the real, whole ingredients we use, such as fresh meat, organs and natural supplements. Because we work with natural ingredients, you may notice slight variations in color between batches or recipes. This is completely normal and can change based on factors like seasonality and sourcing.

We believe food should look the way real food looks, without the need for artificial additives.

They can be a good option for pets with certain food sensitivities because all our treats and chews contain only one protein source and no common fillers or artificial ingredients. If your pet has a known allergy to a specific protein, choose a treat made from a protein they tolerate well.

For pets with diagnosed or severe food allergies, we recommend consulting your veterinarian before introducing any new treat.

Yes. We use human-grade meat sourced from trusted local farms and suppliers, using meat intended for human consumption. We believe your pets deserve ingredients you’d feel good about eating yourself.

Keep Nooshi’s fresh food frozen until you’re ready to feed it. Our fresh food can be stored in the freezer for up to 4 months from the production date.

When you’re ready to use it, transfer the food to the refrigerator to thaw. Thawing typically takes 12–32 hours, depending on the number of packages, your refrigerator temperature, and where the food is placed in the fridge.

Once fully thawed, keep the food refrigerated and use it within 4 days.

For best quality, keep the food frozen until needed and only thaw what you expect to use within 4 days.

Our approach to food safety starts with sourcing high-quality, human-grade ingredients from trusted suppliers. From there, strict hygiene and sanitation protocols are followed throughout preparation and production.

Our facility is ISO 22000:2018 certified for Food Safety Management, covering the manufacturing, processing, packaging and distribution of pet food products for cats, dogs and other pets. This certification reflects our commitment to maintaining structured food safety systems and consistent standards throughout our operations. 

Our food is gently cooked to approximately 90°C, a temperature that effectively reduces harmful pathogens while preserving nutritional quality. After cooking, the food is rapidly snap frozen. This quick cooling process is important because it prevents the food from spending time in the temperature “danger zone,” which ranges roughly between 4°C and 60°C, where bacteria are most likely to multiply.

By minimizing time in this danger zone, snap freezing helps maintain both safety and freshness. Frozen storage also slows microbial growth until the food is thawed and served.

Combined with careful handling, controlled temperatures, and clean production practices, this multi-step process allows us to produce fresh food that is both safe, nutritious, and made under internationally recognized food safety management standards.

Nooshi’s treats and chews do not need to be refrigerated. Store them in their original kraft bag in a cool, dry place away from direct sunlight, heat, and moisture. Once opened, keep the bag tightly sealed to help maintain freshness and quality.

Our treats and chews have a shelf life of one year from the production date when stored properly. Always check the production and expiry information on the packaging before feeding.

We deliver our products across Egypt, with delivery coverage depending on the product type.

Treats and chews are available for delivery to all governorates in Egypt.

Fresh food deliveries are available in Cairo and Giza on a scheduled basis. Limited scheduled delivery is also available for Alexandria and El Gouna.

Shipping fees are calculated at checkout and typically range from EGP 100 to EGP 200, depending on your delivery location and order type.

Treats and chews are delivered nationwide within 1 to 3 working days.

Regular fresh food deliveries in Cairo and Giza are made according to a fixed weekly delivery schedule to help maintain food safety and quality.

Weekly Fresh Food Delivery Schedule:

• Saturday: Nasr City, Heliopolis, Maadi, Mokattam
• Sunday: New Cairo, Katameya
• Monday: 6th of October, Mohandeseen, Zamalek, Giza, Downtown Cairo
• Tuesday: El Shorouk, Madinaty, Obour
• Wednesday: New Cairo, Katameya
• Thursday: 6th of October

Yes! We offer Express Delivery within 60 minutes in selected areas of Cairo and Giza, giving you a faster option when you need Nooshi’s fresh food sooner.

Express delivery is currently available in:

Sheikh Zayed, 6th of October, New Cairo and Central Cairo: Abdeen, Agouza, Ard El Lewa, Azbakeya, Bab El-Louq, Boulaq Abo El Ela, Boulaq El Dakrour, Daher, Dokki, Downtown (West El Balad), Garden City, Giza Neighborhood (Charles De Gaulle – Moneeb), Helmeya El Gedida, Imbaba, Manial, Mohandessin, Mounira, Old Cairo (Masr El Qadimah), Rod El Farag, Roda Island, Sahel (Shubra, not the North Coast), Sayeda Zeinab, Shubra, Warraq, Zamalek.

Express delivery availability may vary depending on your exact location.

Fresh food deliveries to Alexandria are made every other week according to our scheduled delivery routes. This helps us maintain the quality and freshness of your pet’s food throughout the delivery process.

Yes. Before delivery, you will receive a WhatsApp message from our third-party courier partner asking you to confirm your location and availability. Prompt confirmation helps ensure a smooth delivery.

All deliveries are handled by a trusted third-party shipping partner. Our internal team does not contact customers directly regarding deliveries, but we are always available via the WhatsApp chat on our website for support.

If an order is not accepted or cannot be delivered as scheduled, it will be rescheduled. Please note that rescheduled deliveries may take an additional 1 to 4 working days, depending on courier availability.

For fresh food deliveries, missed scheduled slots may result in the order being moved to the next available delivery date for your area.

Specific delivery times cannot be guaranteed. Deliveries are scheduled by our courier partners based on route planning and delivery zones.

Delivery availability during public holidays may vary depending on courier operations. Any changes or delays will be communicated when possible.

If you have any questions about your order, delivery status, or scheduling, you can reach out to us anytime through the WhatsApp chat on our website, and our team will be happy to assist.