Cats Trial Pack

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Nooshi’s is a fresh pet food and treats brand dedicated to creating minimally processed, whole-food meals for dogs and cats using 100% human-grade ingredients. Our recipes are built around real animal proteins, organs, and carefully selected whole foods, without fillers, artificial preservatives, or synthetic vitamin mixes."}]},{"type":"paragraph","children":[{"type":"text","value":"We focus on creating balanced, species-appropriate diets that support long-term health, vitality, and longevity. Every recipe is formulated with intention, transparency, and care, using ingredients that serve a real nutritional purpose. At Nooshi’s, we make the food we are proud to feed our own pets every single day."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Nooshi’s was built by pet parents who wanted better food for their own dogs and cats and could not find it locally. Everything we do starts with quality, transparency and long term health, not trends or shortcuts."}]},{"type":"paragraph","children":[{"type":"text","value":"We use 100% human-grade ingredients sourced from trusted suppliers. We never use 3D or 4D meat, by-products or rendered meals. Every protein, organ, bone, and whole food ingredient is included for a specific nutritional purpose and handled with the same care you would expect for food prepared in your own kitchen."}]},{"type":"paragraph","children":[{"type":"text","value":"Our recipes are made with real, identifiable ingredients you can see, not ground mystery blends. We do not use fillers, artificial preservatives, synthetic vitamin premixes, colors, flavors, or palatants. Nutrition comes from real food sources like muscle meat, organs, bones, and whole foods, not lab-made additives."}]},{"type":"paragraph","children":[{"type":"text","value":"Transparency is central to how we operate. We openly share our ingredients, sourcing, formulation philosophy, and production process. We also believe trust is built through real results, which is why we conduct long term feeding trials on our own dogs and cats and share those outcomes openly."}]},{"type":"paragraph","children":[{"type":"text","value":"At Nooshi’s, we do not believe in vague labels or marketing claims. We believe pet parents deserve to know exactly what they are feeding and why. We make the food we are proud to feed our own pets every single day."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We recommend transitioning gradually over 5 to 7 days."}]},{"type":"paragraph","children":[{"type":"text","value":"Start by feeding 25% Nooshi’s food mixed with 75% of your pet’s current food. Every 1 to 2 days, increase the amount of Nooshi’s while reducing the old food to 50%, then 75%, until the transition is complete."}]},{"type":"paragraph","children":[{"type":"text","value":"Even if your pet is already used to fresh food, we still recommend transitioning gradually to avoid digestive upset."}]},{"type":"paragraph","children":[{"type":"text","value":"If possible, begin with a protein your pet is already familiar with before introducing new proteins later. Some pets transition very smoothly, while others may experience mild digestive changes during the process, which is normal."}]},{"type":"paragraph","children":[{"type":"text","value":"A slow, gradual transition helps support digestion and minimizes stomach upset."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Cats are imprint eaters, which means they form strong preferences around food and routine. Because of this, it is completely normal for cats to reject new food at first, even if it is high quality."}]},{"type":"paragraph","children":[{"type":"text","value":"If your cat is having a hard time adjusting to Nooshi’s food, the tips below can help make the transition easier."}]},{"type":"paragraph","children":[{"type":"text","value":"Slower transition:","bold":true},{"type":"text","value":" For picky cats, a very slow transition works best. Start with a tiny amount of Nooshi’s food, about ¼ teaspoon, mixed thoroughly into their current food. Over the course of 2 to 3 weeks, slowly increase the amount while monitoring how your cat responds."}]},{"type":"paragraph","children":[{"type":"text","value":"If your cat is currently eating dry food, we recommend transitioning first to a canned wet food before moving to fresh food. This helps your cat adjust to higher moisture content, a softer texture, and a new feeding routine. Cats that are used to kibble often develop strong preferences for its texture and flavor enhancers, so this step helps ease the change without overwhelming their palate or digestive system."}]},{"type":"paragraph","children":[{"type":"text","value":"Set meal times: ","bold":true},{"type":"text","value":"Creating a consistent feeding routine is also important. Instead of free feeding, offer meals at set times each day. A predictable schedule helps regulate appetite and makes cats more receptive to new foods."}]},{"type":"paragraph","children":[{"type":"text","value":"Warm up the food:","bold":true},{"type":"text","value":" Fresh food served straight from the fridge can sometimes be too cold or less appealing. Let the food sit at room temperature for a few minutes before serving to release its aroma. You can also place the sealed container in warm water and stir gently to bring it to a more appetizing temperature."}]},{"type":"paragraph","children":[{"type":"text","value":"Flavor boosters:","bold":true},{"type":"text","value":" To encourage interest, you can add a small topper such as a warm, low-sodium bone broth without onions or garlic, a pinch of nutritional yeast, or a tiny amount of sardines or tuna with no added salt. Cats are strongly drawn to smell, and these aromas often help spark curiosity."}]},{"type":"paragraph","children":[{"type":"text","value":"Enhance prey drive:","bold":true},{"type":"text","value":" Engaging your cat before mealtime can also help. A short play session using a feather wand or toy can stimulate their natural instincts and make them more interested in eating afterward. Serving food on a flat plate rather than a deep bowl may also feel more comfortable for some cats."}]},{"type":"paragraph","children":[{"type":"text","value":"Scent play:","bold":true},{"type":"text","value":" Cats are very sensitive to scent. Rubbing a small amount of the new food on their paws or whiskers allows them to explore the smell in a non-threatening way and can help build familiarity over time."}]},{"type":"paragraph","children":[{"type":"text","value":"Positive reinforcement:","bold":true},{"type":"text","value":" When your cat tries the new food, offer gentle affection or a favorite activity. Creating positive associations with mealtime helps build trust and acceptance at their own pace."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Feeding amounts depend on your pet’s weight, age, activity level, and overall health."}]},{"type":"paragraph","children":[{"type":"text","value":"We recommend using the "},{"type":"link","url":"https://www.nooshisnibbles.com/pages/pet-calculator","title":"https://www.nooshisnibbles.com/pages/pet-calculator","target":"_blank","children":[{"type":"text","value":"Feeding Calculator"}]},{"type":"text","value":" on our website to determine personalized feeding recommendations for your dog or cat. Our guidelines are based on nutritional formulation, real-life feeding data, and long-term use of our food."}]},{"type":"paragraph","children":[{"type":"text","value":"If you need help adjusting portions or have specific questions, our team is always available via the WhatsApp chat on our website to guide you."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Puppies and kittens can eat Nooshi’s food once they are fully weaned, usually around 8 weeks of age."}]},{"type":"paragraph","children":[{"type":"text","value":"Our recipes are formulated to meet the nutritional levels established by the AAFCO Dog and Cat Food Nutrient Profiles for All Life Stages, which means they are suitable for growing puppies and kittens as well as adult pets."}]},{"type":"paragraph","children":[{"type":"text","value":"Puppies and kittens have higher energy, protein, and mineral requirements to support growth and development. These needs are met by feeding appropriate portions of a complete and balanced diet, rather than using a separate formula. This is why we do not offer a separate puppy or kitten recipe."}]},{"type":"paragraph","children":[{"type":"text","value":"To support proper growth, our Feeding Calculator determines the ideal daily serving size based on your pet’s current weight and expected adult weight. This helps ensure they receive the right amount of nutrition during each growth stage."}]},{"type":"paragraph","children":[{"type":"text","value":"We recommend updating your puppy or kitten’s weight regularly so feeding amounts can be adjusted as they grow. During the first 6 months, monthly updates are ideal. After that, updating every 1 to 2 months until adulthood helps maintain proper nutrition as growth slows and feeding needs change."}]},{"type":"paragraph","children":[{"type":"text","value":"If you ever need help with portions or transitions for young pets, our team is always available via the WhatsApp chat on our website."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Dogs and cats require essential fatty acids for overall health, including omega-6 fatty acids, which play an important role in skin health, coat quality, immune function and cellular health."}]},{"type":"paragraph","children":[{"type":"text","value":"Seed oils are not inherently harmful. Issues arise when fats are poorly sourced, overly processed or included in excess without proper balance. In Nooshi’s fresh food recipes, seed oils are used intentionally and in carefully calculated amounts to help meet essential fatty acid requirements."}]},{"type":"paragraph","children":[{"type":"text","value":"What matters most is balance. We formulate our food to maintain an appropriate ratio of omega-6 to omega-3 fatty acids, which helps support healthy inflammation levels rather than contribute to imbalance."}]},{"type":"paragraph","children":[{"type":"text","value":"We also prioritize using high-quality fats as part of a complete and balanced diet, rather than relying on excessive amounts of any single oil. Every fat source in our recipes serves a specific nutritional purpose and is included with intention."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Keep Nooshi’s fresh food frozen until you’re ready to feed it. Our fresh food can be stored in the freezer for up to 4 months from the production date."}]},{"type":"paragraph","children":[{"type":"text","value":"When you’re ready to use it, transfer the food to the refrigerator to thaw. Thawing typically takes 12–32 hours, depending on the number of packages, your refrigerator temperature, and where the food is placed in the fridge."}]},{"type":"paragraph","children":[{"type":"text","value":"Once fully thawed, keep the food refrigerated and use it within 4 days."}]},{"type":"paragraph","children":[{"type":"text","value":"For best quality, keep the food frozen until needed and only thaw what you expect to use within 4 days."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Our approach to food safety starts with sourcing high-quality, human-grade ingredients from trusted suppliers. From there, strict hygiene and sanitation protocols are followed throughout preparation and production."}]},{"type":"paragraph","children":[{"type":"text","value":"Our facility is "},{"type":"text","value":"ISO 22000:2018 certified for Food Safety Management","bold":true},{"type":"text","value":", covering the manufacturing, processing, packaging and distribution of pet food products for cats, dogs and other pets. This certification reflects our commitment to maintaining structured food safety systems and consistent standards throughout our operations. "}]},{"type":"paragraph","children":[{"type":"text","value":"Our food is gently cooked to approximately 90°C, a temperature that effectively reduces harmful pathogens while preserving nutritional quality. After cooking, the food is rapidly snap frozen. This quick cooling process is important because it prevents the food from spending time in the temperature “danger zone,” which ranges roughly between 4°C and 60°C, where bacteria are most likely to multiply."}]},{"type":"paragraph","children":[{"type":"text","value":"By minimizing time in this danger zone, snap freezing helps maintain both safety and freshness. Frozen storage also slows microbial growth until the food is thawed and served."}]},{"type":"paragraph","children":[{"type":"text","value":"Combined with careful handling, controlled temperatures, and clean production practices, this multi-step process allows us to produce fresh food that is both safe, nutritious, and made under internationally recognized food safety management standards."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We source our meat and ingredients from trusted local farms and suppliers that meet our standards for quality, safety, and transparency. All the meat used in Nooshi’s fresh food is human-grade, suitable for human consumption and sourced in accordance with Halal requirements."}]},{"type":"paragraph","children":[{"type":"text","value":"Our fresh food products are also Halal certified, reflecting our commitment to sourcing and producing our food in accordance with recognized Halal guidelines. Our certification covers the manufacturing, processing, packaging and distribution of our pet food products. "}]},{"type":"paragraph","children":[{"type":"text","value":"We do not use 3D or 4D meat, by-products, rendered meals or mystery proteins. Every protein source is selected intentionally and we prioritize suppliers who can provide clear information about sourcing, handling and quality."}]},{"type":"paragraph","children":[{"type":"text","value":"Because sourcing standards and certifications differ by country, we focus on what matters most to us and to pet parents: ingredient quality, traceability and honest practices. We regularly visit and review our suppliers and we openly share behind-the-scenes sourcing visits and production processes so you can see where your pet’s food comes from."}]},{"type":"paragraph","children":[{"type":"text","value":"At Nooshi’s, transparency is not a claim. It is a practice. We believe pet parents deserve to know exactly what they are feeding and where it comes from."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes but only when it is calculated correctly. Liver and other organ meats are used intentionally in Nooshi’s fresh food recipes to naturally provide essential vitamins and minerals, without relying on synthetic vitamin premixes."}]},{"type":"paragraph","children":[{"type":"text","value":"Organs such as liver are rich in nutrients like vitamin A, B vitamins, iron, and copper, which are important for overall health. The key is precision and proportion. Feeding excessive amounts of liver on its own can result in excessive vitamin A intake over time, which is why the amount included in a diet matters."}]},{"type":"paragraph","children":[{"type":"text","value":"We carefully calculate the exact amount of liver and other organ meats needed to balance each recipe according to the AAFCO Dog and Cat Food Nutrient Profiles. This allows us to provide the nutritional benefits of organ meats without including them in excessive amounts."}]},{"type":"paragraph","children":[{"type":"text","value":"When liver is included in the appropriate proportion as part of a complete and balanced diet, it can be safely fed as part of your pet’s daily meals."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes, it is safe and intentionally included."}]},{"type":"paragraph","children":[{"type":"text","value":"We use bone in our recipes to naturally balance calcium and phosphorus levels without relying on synthetic vitamin or mineral premixes. Calcium and phosphorus are essential for healthy bones, teeth, muscle function and overall metabolic health in both dogs and cats."}]},{"type":"paragraph","children":[{"type":"text","value":"The concern many people hear about bones typically refers to whole bones, which can splinter and cause injury. This is not what we use. The bone in Nooshi’s fresh food is very finely pulverized into a sand-like consistency before being incorporated into the recipe. This makes it completely safe, easily digestible, and free from the risks associated with whole bones."}]},{"type":"paragraph","children":[{"type":"text","value":"Using finely ground bone allows us to provide minerals in their natural, bioavailable form, the way animals are biologically designed to consume them, while ensuring precise and balanced nutrition in every meal."}]}]}