Dogs Trial Pack

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Nooshi’s is a fresh pet food and treats brand dedicated to creating minimally processed, whole-food meals for dogs and cats using 100% human-grade ingredients. Our recipes are built around real animal proteins, organs, and carefully selected whole foods, without fillers, artificial preservatives, or synthetic vitamin mixes."}]},{"type":"paragraph","children":[{"type":"text","value":"We focus on creating balanced, species-appropriate diets that support long-term health, vitality, and longevity. Every recipe is formulated with intention, transparency, and care, using ingredients that serve a real nutritional purpose. At Nooshi’s, we make the food we are proud to feed our own pets every single day."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Nooshi’s was built by pet parents who wanted better food for their own dogs and cats and could not find it locally. Everything we do starts with quality, transparency and long term health, not trends or shortcuts."}]},{"type":"paragraph","children":[{"type":"text","value":"We use 100% human-grade ingredients sourced from trusted suppliers. We never use 3D or 4D meat, by-products or rendered meals. Every protein, organ, bone, and whole food ingredient is included for a specific nutritional purpose and handled with the same care you would expect for food prepared in your own kitchen."}]},{"type":"paragraph","children":[{"type":"text","value":"Our recipes are made with real, identifiable ingredients you can see, not ground mystery blends. We do not use fillers, artificial preservatives, synthetic vitamin premixes, colors, flavors, or palatants. Nutrition comes from real food sources like muscle meat, organs, bones, and whole foods, not lab-made additives."}]},{"type":"paragraph","children":[{"type":"text","value":"Transparency is central to how we operate. We openly share our ingredients, sourcing, formulation philosophy, and production process. We also believe trust is built through real results, which is why we conduct long term feeding trials on our own dogs and cats and share those outcomes openly."}]},{"type":"paragraph","children":[{"type":"text","value":"At Nooshi’s, we do not believe in vague labels or marketing claims. We believe pet parents deserve to know exactly what they are feeding and why. We make the food we are proud to feed our own pets every single day."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We recommend transitioning gradually over 5 to 7 days."}]},{"type":"paragraph","children":[{"type":"text","value":"Start by feeding 25% Nooshi’s food mixed with 75% of your pet’s current food. Every 1 to 2 days, increase the amount of Nooshi’s while reducing the old food to 50%, then 75%, until the transition is complete."}]},{"type":"paragraph","children":[{"type":"text","value":"Even if your pet is already used to fresh food, we still recommend transitioning gradually to avoid digestive upset."}]},{"type":"paragraph","children":[{"type":"text","value":"If possible, begin with a protein your pet is already familiar with before introducing new proteins later. Some pets transition very smoothly, while others may experience mild digestive changes during the process, which is normal."}]},{"type":"paragraph","children":[{"type":"text","value":"A slow, gradual transition helps support digestion and minimizes stomach upset."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"If your dog is having a hard time adjusting to Nooshi’s food, here are a few tips that can help make the transition smoother."}]},{"type":"paragraph","children":[{"type":"text","value":"Slower transition:","bold":true},{"type":"text","value":" For picky dogs, a slower transition often works best. Start with a very small amount of Nooshi’s food, about ½ to 1 teaspoon, mixed thoroughly into their current food. Over the course of 2 to 3 weeks, slowly increase the amount while monitoring how your dog responds."}]},{"type":"paragraph","children":[{"type":"text","value":"Warm up the food:","bold":true},{"type":"text","value":" Fresh food served straight from the fridge can sometimes be too cold or less appealing. Letting the food sit at room temperature for a few minutes before serving can help release its aroma and make it more enticing. You can also place the sealed container in warm water and stir gently to bring it to a comfortable temperature."}]},{"type":"paragraph","children":[{"type":"text","value":"Flavor boosters:","bold":true},{"type":"text","value":" Adding a small topper can also encourage hesitant eaters. Options like a low-sodium bone broth without onions or garlic, a small amount of plain yogurt, or a few sardines with no added salt can help boost interest during the transition."}]},{"type":"paragraph","children":[{"type":"text","value":"Make it interactive:","bold":true},{"type":"text","value":" Making mealtime more engaging can also help. Try using puzzle feeders or slow feeders, or change the presentation by using a different bowl. These small changes can make meals more exciting and help dogs feel more curious about their food."}]},{"type":"paragraph","children":[{"type":"text","value":"Positive reinforcement","bold":true},{"type":"text","value":": When your dog tries the new food, offer praise, gentle affection, or a favorite activity. Creating positive associations with mealtime can help build confidence and acceptance over time."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Feeding amounts depend on your pet’s weight, age, activity level, and overall health."}]},{"type":"paragraph","children":[{"type":"text","value":"We recommend using the "},{"type":"link","url":"https://www.nooshisnibbles.com/pages/pet-calculator","title":"https://www.nooshisnibbles.com/pages/pet-calculator","target":"_blank","children":[{"type":"text","value":"Feeding Calculator"}]},{"type":"text","value":" on our website to determine personalized feeding recommendations for your dog or cat. Our guidelines are based on nutritional formulation, real-life feeding data, and long-term use of our food."}]},{"type":"paragraph","children":[{"type":"text","value":"If you need help adjusting portions or have specific questions, our team is always available via the WhatsApp chat on our website to guide you."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes. Puppies and kittens can eat Nooshi’s food once they are fully weaned, usually around 8 weeks of age."}]},{"type":"paragraph","children":[{"type":"text","value":"Our recipes are formulated to meet the nutritional levels established by the AAFCO Dog and Cat Food Nutrient Profiles for All Life Stages, which means they are suitable for growing puppies and kittens as well as adult pets."}]},{"type":"paragraph","children":[{"type":"text","value":"Puppies and kittens have higher energy, protein, and mineral requirements to support growth and development. These needs are met by feeding appropriate portions of a complete and balanced diet, rather than using a separate formula. This is why we do not offer a separate puppy or kitten recipe."}]},{"type":"paragraph","children":[{"type":"text","value":"To support proper growth, our Feeding Calculator determines the ideal daily serving size based on your pet’s current weight and expected adult weight. This helps ensure they receive the right amount of nutrition during each growth stage."}]},{"type":"paragraph","children":[{"type":"text","value":"We recommend updating your puppy or kitten’s weight regularly so feeding amounts can be adjusted as they grow. During the first 6 months, monthly updates are ideal. After that, updating every 1 to 2 months until adulthood helps maintain proper nutrition as growth slows and feeding needs change."}]},{"type":"paragraph","children":[{"type":"text","value":"If you ever need help with portions or transitions for young pets, our team is always available via the WhatsApp chat on our website."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Keep Nooshi’s fresh food frozen until you’re ready to feed it. Our fresh food can be stored in the freezer for up to 4 months from the production date."}]},{"type":"paragraph","children":[{"type":"text","value":"When you’re ready to use it, transfer the food to the refrigerator to thaw. Thawing typically takes 12–32 hours, depending on the number of packages, your refrigerator temperature, and where the food is placed in the fridge."}]},{"type":"paragraph","children":[{"type":"text","value":"Once fully thawed, keep the food refrigerated and use it within 4 days."}]},{"type":"paragraph","children":[{"type":"text","value":"For best quality, keep the food frozen until needed and only thaw what you expect to use within 4 days."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Our approach to food safety starts with sourcing high-quality, human-grade ingredients from trusted suppliers. From there, strict hygiene and sanitation protocols are followed throughout preparation and production."}]},{"type":"paragraph","children":[{"type":"text","value":"Our facility is "},{"type":"text","value":"ISO 22000:2018 certified for Food Safety Management","bold":true},{"type":"text","value":", covering the manufacturing, processing, packaging and distribution of pet food products for cats, dogs and other pets. This certification reflects our commitment to maintaining structured food safety systems and consistent standards throughout our operations. "}]},{"type":"paragraph","children":[{"type":"text","value":"Our food is gently cooked to approximately 90°C, a temperature that effectively reduces harmful pathogens while preserving nutritional quality. After cooking, the food is rapidly snap frozen. This quick cooling process is important because it prevents the food from spending time in the temperature “danger zone,” which ranges roughly between 4°C and 60°C, where bacteria are most likely to multiply."}]},{"type":"paragraph","children":[{"type":"text","value":"By minimizing time in this danger zone, snap freezing helps maintain both safety and freshness. Frozen storage also slows microbial growth until the food is thawed and served."}]},{"type":"paragraph","children":[{"type":"text","value":"Combined with careful handling, controlled temperatures, and clean production practices, this multi-step process allows us to produce fresh food that is both safe, nutritious, and made under internationally recognized food safety management standards."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes, it is safe and intentionally included."}]},{"type":"paragraph","children":[{"type":"text","value":"We use bone in our recipes to naturally balance calcium and phosphorus levels without relying on synthetic vitamin or mineral premixes. Calcium and phosphorus are essential for healthy bones, teeth, muscle function and overall metabolic health in both dogs and cats."}]},{"type":"paragraph","children":[{"type":"text","value":"The concern many people hear about bones typically refers to whole bones, which can splinter and cause injury. This is not what we use. The bone in Nooshi’s fresh food is very finely pulverized into a sand-like consistency before being incorporated into the recipe. This makes it completely safe, easily digestible, and free from the risks associated with whole bones."}]},{"type":"paragraph","children":[{"type":"text","value":"Using finely ground bone allows us to provide minerals in their natural, bioavailable form, the way animals are biologically designed to consume them, while ensuring precise and balanced nutrition in every meal."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Yes but only when it is calculated correctly. Liver and other organ meats are used intentionally in Nooshi’s fresh food recipes to naturally provide essential vitamins and minerals, without relying on synthetic vitamin premixes."}]},{"type":"paragraph","children":[{"type":"text","value":"Organs such as liver are rich in nutrients like vitamin A, B vitamins, iron, and copper, which are important for overall health. The key is precision and proportion. Feeding excessive amounts of liver on its own can result in excessive vitamin A intake over time, which is why the amount included in a diet matters."}]},{"type":"paragraph","children":[{"type":"text","value":"We carefully calculate the exact amount of liver and other organ meats needed to balance each recipe according to the AAFCO Dog and Cat Food Nutrient Profiles. This allows us to provide the nutritional benefits of organ meats without including them in excessive amounts."}]},{"type":"paragraph","children":[{"type":"text","value":"When liver is included in the appropriate proportion as part of a complete and balanced diet, it can be safely fed as part of your pet’s daily meals."}]}]}

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"We source our meat and ingredients from trusted local farms and suppliers that meet our standards for quality, safety, and transparency. All the meat used in Nooshi’s fresh food is human-grade, suitable for human consumption and sourced in accordance with Halal requirements."}]},{"type":"paragraph","children":[{"type":"text","value":"Our fresh food products are also Halal certified, reflecting our commitment to sourcing and producing our food in accordance with recognized Halal guidelines. Our certification covers the manufacturing, processing, packaging and distribution of our pet food products. "}]},{"type":"paragraph","children":[{"type":"text","value":"We do not use 3D or 4D meat, by-products, rendered meals or mystery proteins. Every protein source is selected intentionally and we prioritize suppliers who can provide clear information about sourcing, handling and quality."}]},{"type":"paragraph","children":[{"type":"text","value":"Because sourcing standards and certifications differ by country, we focus on what matters most to us and to pet parents: ingredient quality, traceability and honest practices. We regularly visit and review our suppliers and we openly share behind-the-scenes sourcing visits and production processes so you can see where your pet’s food comes from."}]},{"type":"paragraph","children":[{"type":"text","value":"At Nooshi’s, transparency is not a claim. It is a practice. We believe pet parents deserve to know exactly what they are feeding and where it comes from."}]}]}